Firm analytics and operational reports.
Lead Funnel
Lead → consult → engagement → retained.
Consult Conversion
Scheduled to signed conversion by attorney.
Lead Source ROI
Revenue and ROI by marketing channel.
Marketing ROI
CAC and ROI by channel.
CLV by Source
Client lifetime value by lead source.
ROI by Practice Area
Marketing return by practice area.
Trending
Weekly hours, matters, revenue, and trust/AR trends.
Summary
Firm KPI snapshot: revenue, time, rates, AR, matters, consults, trust.
Attorney Incentive Plan
Collections vs expectations and bonus by attorney.
Revenue
Unbilled, invoiced, collected revenue with YoY comparison.
Time
Billable, admin, invoiced, and collected hours.
Rates
Target, default, worked, invoiced, and effective rates.
Accounts Receivable
Matters with AR, total balance, and old AR activity.
Writedowns
Write-down hours, revenue, and detail.
Matters
Open, stale, closed matters and matter list.
Consults
Consultation funnel and conversion metrics.
Trust Balance
Client trust balances and minimum replenishment.
Time on Old AR
Time logged on matters carrying aged receivables.
Glossary / FAQ
Definitions for all firm report measures.
For raw entity lists and exports, use Admin / All Records.